It’ll cost the same $799 as the other Galaxy S22 models out there. Though the other colors have been discounted lately, so we could see this one discounted pretty soon.
So why Purple?
According to Samsung, purple has been one of the most beloved, of the many colors it has released over the years. Stating that Purple is for everyone. Samsung has done many different shades of purple over the years. From the Orchid Gray on the Galaxy S8, to the Lilac Purple Galaxy S9, to the Violet Galaxy S22 series, and the Lavender Galaxy Z Flip 3, “Purple is a hallmark of Galaxy’s signature style”. “With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.” That sounds like the Bora Purple color may be coming to the Galaxy Z Flip 4 and Galaxy Z Fold 4, which we are expecting to see announced at Unpacked on August 10. Of course, those could also be mid-cycle refreshes too, like this color for the Galaxy S22 is. The Bora Purple color is absolutely stunning, and while some will be upset that this color was not available at launch, the Galaxy S22 is still a great phone to pick up.
