T-Mobile’s Price Lock model, which the company now also offers for its broadband services, ensures that you’ll pay the same rate for your plan for as long as you’re a customer or you switch to a new plan. The carrier will never increase the price no matter what, “even as costs for everything else increase.” As part of its latest campaign, T-Mobile is promising savings of up to 20 percent each month to AT&T and Verizon customers if they switch to the Un-carrier with three or more lines on qualifying plans. Those who subscribe to its Magenta MAX will also receive an additional $200 per line via virtual prepaid card. Users can avail of this offer on up to five lines, making for a total of $1,000 in benefits.
T-Mobile describes AT&T and Verizon’s price hike as “disgusting”
T-Mobile is right when it says AT&T and Verizon are charging extra from their customers to offset the losses due to inflation. The company says they have introduced made-up fees, such as Verizon’s Economic Adjustment Charge, to make more money without offering any additional benefits to customers. Verizon will generate $100 million more per month through that ambiguous fee, which is $1.2 billion in just one year. “Not cool, bro,” T-Mobile said in an official statement Tuesday. “It’s downright disgusting!” Following the latest price hike, Verizon customers will have to shell out up to $2.20 extra per line on their phone bill. AT&T, on the other hand, is increasing prices by up to $6 a month for a single line and $12 a month for family plans. “Inflation shouldn’t be an excuse to jack up prices just because you can get away with it. But that’s The Carriers’ way,” said T-Mobile CEO Mike Sievert. “T-Mobile is here to help our customers battle inflation by not adding to the stress of price hikes. It’s got to be a mind-numbing experience for AT&T and Verizon customers who have watched their rates go up continuously over the last few years.”
