YouTube introduced new ways to monetize Shorts
It’s obvious by now that the TikTok-style format is a cash cow. Not only are people making the typical comedic videos, but content creators create secondary Shorts channels to release shorter versions of their content. This type of YouTube content is growing in popularity. Because of this, the company has introduced some new ways that people can monetize their shorts. YouTube didn’t delve much into the specifics, but it did outline some of its ambitions. Firstly, the company is planning on bringing SuperChats to YouTube Shorts. If you don’t know what they are, SuperChats are highlighted comments that you pay for. Along with that, YouTube is bringing the ability for people to shop directly from the video. This is good news, as people could post affiliate links in their shorts and gain a commission when people click. The thing is that since Shorts are so, well short, creators will be walking the fine line between making a video with a product and an ad.
There are also some new features coming to YouTube
YouTube has some other goodies for Shorts creators. A large part of short videos is the host of video effects that you can use. Shorts will now have even more effects that you can use to boost your video. This will come along with additional editing capabilities that the company hasn’t revealed just yet. One thing that YouTube did reveal is the ability to reply to a comment with a Short. If that sounds familiar, it’s something you’ve been able to do on TikTok. At this point, companies “borrowing” features from TikTok shouldn’t come as any surprise. Regardless, it’s a useful tool to really help creators interact with their viewers. If you’re a person who likes to go live, then this next feature might pique your interest. YouTube is working on the ability for people to go live together. Interactive live streams will have multiple streams to one feed, letting people collaborate seamlessly negating the need for third-party software. If you’re excited about these new features, then we expect them to be rolled out throughout the year.
